Getting someone’s attention is overrated. You can get a customer’s attention with an odd gimmick or a flashy website, but that doesn’t mean anything if that person walks away from your business. The real trick is getting someone to take action, and that’s especially important in the world of Internet marketing.
Straight North, a leading provider of Internet marketing services, has discovered that more than 80 percent of website conversions happen on the first visit. That makes it all the more important that your lead generation site does more than just grab people’s attention — you have to inspire them to convert right away or risk losing them forever.
The following presentation outlines the many reasons why converting on the first visit is so important, as well as some methods for ensuring your website does so. Apply these ideas to your website and you’ll do more than get attention — you’ll get customers, too.
This guest blog was written by Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing agency that provides SEO and PPC services. Brad has more than 25 years of marketing and sales experience and has been featured on leading business sites including Forbes and Entrepreneur.